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Mark MK and his creative team have a diverse skillset that empowers content owners, creators, broadcasters & brands to unlock unknown and new revenue streams from Branded Entertainment, the most valuable space for advertisers in today’s skip-generation. With Music, visual and Digital Branding – existing content assets can be monetized by integration.
With early approval from Hot97 (penning jingles), songs/features with Jadakiss, Shaggy, Snoop Dog-Lil Mama, collaboration and shows with John Legend and Flo Rida, singer/Songwriter Mark MK from Long Island NY is making major moves as an indie artist. Specializing in Pop, R&B, Hip Hop and Tropical/Reggae, MK writes music outside the box without losing his signature sound. Mark MK got his start writing and performing movie scores, one of them being the Universal Picture Bring It On: Fight To The Finish. Shortly after MK was featured in publications like Vibe Magazine, XXL, Hip Hop Weekly and countless blogs, and most recently Grammy Winner, Sean Paul who starred in his video "Don't Feel Lost"; a video which helped create mental health awareness.
Objective: The Suffolk County TGIF region sought to consistently speak to their community consumer segments through radio stations trending locally after the covid-19 pandemic.
The Solution: Mark MK strategically aligned TGIF with Long Island's Party105 FM Station, he then created/performed the song "Don't Feel Lost" which encouraged mental health awareness during the pandemic. The Station asked listeners to call in every time they heard the song for a chance to win a free meal courtesy of TGIF. This initiative was helpful to those in need of food, essential workers and TGIF sales improved.
Objective: The Suffolk County TGIF region sought to consistently speak to their community consumer segments through radio stations trending locally after the covid-19 pandemic.
The Solution: Mark MK strategically aligned TGIF with Long Islands Party105 FM Station, he then created/performed the song "Don't Feel Lost" which encouraged mental health awareness during the pandemic. The Station asked listeners to call in every time they heard the song for a chance to win a free meal courtesy of TGIF. This initiative was helpful to those in need of food, essential workers and TGIF sales improved.
Objective: JMK/Steiner Sports turned to Mark MK for artist relations covering their Summer Kickoff event with partner The Mohegan Sun.
Solution: Mark MK and team leveraged its preferred industry relationships to negotiate radio, TV ads and secured the booking of platinum-selling artist Flo Rida, resulting in a sold out concert (where Mark MK also performed as the opening act). Hotel room sales increased and Mark MK also coordinated after parties driving more business to night clubs located inside the Mohegan Sun.
Objective: Mark MK was tasked with driving awareness for The Good Counsel's new
subscription-based clothing line.
Solution: Serviced through a visible expansive video integration campaign, Mark MK alongside GQ Magazine's editor-at-Large, Jim Moore described how the clothing line compliments Big & Tall Men. To create additional awareness and integrate key messaging, Mark MK created the song
"Big Boy Fresh"
which played through out the visual. Both then amplified their partnerships via Instagram feeds/stories from their respective h
Objective: Sought to establish the Belvedere Vodka brand as staple and drink of choice in the music and night life culture.
Solution: By strategically placing its portfolio at tastemaker events and including the Brands name in the Song "Let More Ladies In Bring More Bottles Out" featuring Jim Jones, Mark MK created the Belvedere Vodka experience all while performing the song maximizing the reach to diverse attendees.
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